INTRODUCING
THE TRUST LAYER
FOR AUTOMOTIVE INVENTORY DATA
ÆTHR verifies, standardizes, and enriches your inventory data, so every system downstream can trust what it shows. Zero learning curve. No change management required.
Inventory data loses accuracy every time it changes platforms, and the errors pile up into missing units, wrong prices, and wasted ad spend. ÆTHR exists to stop that loss at every handoff.
ÆTHR isn’t another
software system to learn.
It's infrastructure that sits underneath the systems you already use. Built for dealers, tech companies, agencies, OEMs, and other third-party providers, it’s accessed through an open API and installs in less than 10 minutes.
From day one, dealers get more accurate listings across their websites and marketplaces, while agencies can run more complete and accurate advertising and marketing campaigns. Tech companies can build stronger toolsets on complete datasets and create normalization logic around their own needs. And OEMs and dealer groups can govern the standard across thousands of rooftops without manually controlling every endpoint.
Feeds Hallucinate Data.
Every time inventory moves from one system to the next, it loses something, and everything downstream inherits that gap. ÆTHR verifies your data independently, across your entire ecosystem, so every VDP, marketplace listing, chatbot, AI agent, and vendor works from the same clean, standardized dataset. One accurate source of data, everywhere it's used.
What the ÆTHR does for inventory data records
This is not theory. ÆTHR has been built, tested, and proven inside live dealer, agency, and technology environments for over a decade. Now it’s publicly available.
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Live Inventory Detection
ÆTHR monitors your data across every system it touches, and catches the discrepancies most tools never see.
Data Enrichment
FTC complaint verified pricing. OEM-compliant, VIN-specific descriptions. Features, incentives, imaging. Everything that gets a vehicle seen instead of skipped.
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Instant Streaming
Feeds go stale the moment they're built. Prism is ÆTHR's streaming engine. It pushes updates to catalogs, website VDPs and SRPs, and every connected partner the moment something changes, not on the next scheduled feed.
Standardization
Once verified and enriched, ÆTHR puts your data into one standard format every platform, tech partner, and OEM can read in their native formats.
4
Governance
Gives OEMs, dealer groups, agencies and 3rd parties a consistent standard across every connected system, without controlling every endpoint manually.
5
Ditch the spreadsheets, end-point management, and manual data tracking. ÆTHR’s data core provides a powerful trust layer for automotive inventory data that positively impacts every downstream touchpoint across the entire industry.
1
Is this the same vehicle?
The price was cheaper online!
Why are there missing photos?
Why aren't all units getting advertised?
Will the dealer honor the price if it's different on marketplace?
Why are my incentives not showing up?
How come it's right in the IMS but wrong on the website?
Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? How come it's right in the IMS but wrong on the website?
Is this the same vehicle?
The price was cheaper online!
Why are there missing photos?
Why aren't all units getting advertised?
Will the dealer honor the price if it's different on marketplace?
Why are my incentives not showing up?
How come it's right in the IMS but wrong on the website?
Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? How come it's right in the IMS but wrong on the website?
THE PROBLEM ISN’T
FRAGMENTED DATA.
IT’S UNCERTAINTY.
Is this the same vehicle?
The price was cheaper online!
Why are there missing photos?
Why aren't all units getting advertised?
Will the dealer honor the price if it's different on marketplace?
Why are my incentives not showing up?
How come it's right in the IMS but wrong on the website?
Is this the same vehicle? The price was cheaper online! Why are there missing photos? Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? How come it's right in the IMS but wrong on the website?
They want to charge more for extra feeds
This is why you can't trust anyone!
The website company said it was the IMS fault
Why aren't all units getting advertised?
Will the dealer honor the price if it's different on marketplace?
Why are my incentives not showing up?
How come it's right in the IMS but wrong on the website?
They want to charge more for extra feeds This is why you can't trust anyone! The website company said it was the IMS fault Why aren't all units getting advertised? Will the dealer honor the price if it's different on marketplace? Why are my incentives not showing up? How come it's right in the IMS but wrong on the website?
THE ÆTHR WORKS FORDEALERSHIPS, AGENCIES, & TECH COMPANIES
One standard, providing each team exactly what they need for flawless downstream accuracy.
ÆTHR For Agencies
Feeds go stale the moment they're built. Prism is ÆTHR's streaming engine. It pushes updates to catalogs, website VDPs and SRPs, and every connected partner the moment something changes, not on the next scheduled feed.
ÆTHR For tech companies
Feeds go stale the moment they're built. Prism is ÆTHR's streaming engine. It pushes updates to catalogs, website VDPs and SRPs, and every connected partner the moment something changes, not on the next scheduled feed.
REAL OUTCOMESWhat’s Possible When You Integrate with ÆTHR’s Trust Layer?
The infrastructure that makes everything downstream worth trusting.
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Minutes, not hours. Users can sign up, add accounts, and gather inventory in under 30 minutes.
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ÆTHR is free to start with flexible pricing based on your individual use case. For example, an Agency managing hundreds of accounts will have different needs than a single-point dealership.
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ÆTHR is infrastructure that sits beneath the systems you already use. It’s trust level comes from being able to independently validate multiple data sources, create a standard data profile, enrich listings that miss important data, and stream those corrections everywhere.
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Syndication is a one-way feed that isn’t verified or enriched. It’s the role of each recipient to make sure the data is accurate, which never happens. Syndication also introduces delay and downtime. Through our Prism engine, ÆTHR independently validates, standardizes, enriches, and instantly streams data through our open API.
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No. As an infrastructure layer that sits beneath the platforms you already use, ÆTHR will not require any modifications or lengthy onboarding to learn. You’ll be up and running day one.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
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