Dealer inventory data Take back control of your inventory data.
See where vehicles get blocked, dropped or changed. Fix errors before they reach your website, ads or marketplaces. All without changing the systems your team already uses.
Every handoff makes it worse.
Your DMS sends it to your inventory tool. Your inventory tool sends it to your website, listing sites and ad platforms. Each stop reshapes the data a little. By the end, the vehicle shoppers see isn't quite the one on your lot. You're the one who pays for it.
You're paying for problems you can't see.
See where your dealer inventory data breaks.
ÆTHR lines up every vehicle across your DMS, inventory tool and live website. Missing fields, wrong prices and dropped units show up in one place, with the reason and where it happened.
Catch it before a shopper does.
Your data goes where you say, when you say.
Decide which websites, platforms and partners get your inventory. Change a price, a field or a photo set in one place, and it updates everywhere you've connected. Switching vendors? Your data comes with you.
Caught before it spreads.
ÆTHR is the trust layer for automotive inventory data. Every record passes through it on the way from your systems to your website, ads and marketplaces. Errors stop there.
Checks your DMS, inventory tool and live website against each other in real time. Missing fields, wrong prices and mismatched records get flagged before they go anywhere.
Maps every field correctly, so every system you feed works from the same standard.
Adds OEM incentives, rebates and build data, VIN-specific details, descriptions that follow OEM brand guides, and cleaner photos with background removal or replacement.
With supporting website providers, a change in ÆTHR shows up on your website right away.
Checks your live website to confirm shoppers see what you meant them to see.
See every fix, vehicle by vehicle.
Keep the tools your team already uses.
No new system to switch to. No platform to learn. No onboarding project, and no meetings to win your team over. ÆTHR works underneath the platforms you rely on today.
Your team keeps working. Your data gets better.
Set the standard once. Every rooftop follows.
Set your inventory data standard for the whole group from one place, instead of store by store and vendor by vendor. See every rooftop side by side. Bring an acquired store onto your standard without ripping out its systems.
Cleaner data pays off everywhere.
"We manage several aspects of our inventory through the ÆTHR, which makes us more operationally efficient. We love that it instantly updates our website, streamlines our vehicle imaging, and enriches each vehicle with Ford compliant descriptions, incentives and rebates."
Every system between your DMS and the shopper reshapes the data a little. A price changes in one system and never reaches the next, or a later system writes over it. ÆTHR checks your DMS, inventory tool and live website against each other. When a price doesn't match, you see it and where it broke before it reaches your ads and marketplaces.
Vehicles drop out at the handoffs. A required field is missing, a record doesn't match or one system filters it out. ÆTHR lines up every vehicle across your DMS, inventory tool and website. Each missing unit shows up in one place, with the reason and the stop where it dropped.
Yes. ÆTHR writes a description for each VIN from that vehicle's real data, so no two read like a template. Descriptions follow your OEM's brand guide, and every rooftop in your group gets the same standard.
Yes. Set your inventory data standard once for the whole group, then see every rooftop side by side. When a store slips out of standard, you see it right away. An acquired store joins your standard on day one, without replacing its systems.
It stays yours. ÆTHR keeps a dealer-owned backup of your inventory data that you can recall at any time. Change your website provider or inventory tool, and your data moves with you.
Find out where your inventory breaks.
Thirty minutes. We compare your DMS, inventory tool and live website and show you every vehicle that doesn't match.
Running a group? Bring three rooftops and we'll compare them side by side.