OEM dealer inventory standards Set the standard once. Trust it everywhere.
ÆTHR gives your brand one consistent, verified inventory standard, and shares it with the dealers, agencies and technology partners who build on it. You don't have to manage each platform yourself.
Give ÆTHR a try
Your brand looks different on every screen.
The same model, described a dozen ways across your network. Each dealer runs different systems. Each platform reshapes the data again. Your standards are written down. Shoppers see something else.
You can't manage every platform or endpoint. You shouldn't have to.
Thousands of dealers. Hundreds of websites, ad platforms, agencies and tools. Governing each one directly isn't realistic. ÆTHR gives you one layer to set the standard, and every connected system works from it.
When a standard overwrites dealers, dealers switch it off.
We've seen what happens when an OEM program pushes one feed over every dealer's data. Wrong trims went live. Photos from other dealerships showed up on dealer websites. Dealers who cared about their listings turned it off, and the standard went with it.
ÆTHR is built the other way around. It checks every record against OEM build data before anything ships. Dealers keep control of the fields they own. Prism confirms what's actually live on each dealer's site.
A standard only works if dealers keep it on.
Accurate before it reaches anyone.
Records checked against your build data and every other source describing the same vehicle.
Every dealer's data mapped to one standard, whatever system they run.
Build data, VIN-specific details and descriptions that follow your brand guides.
Changes shared with connected partners as they happen.
Checks live dealer websites to confirm shoppers see what was sent.
The same accurate vehicle, for every partner.
Share standardized, verified records with dealers, groups, agencies and technology partners through one open API. Dealers choose who receives their data. Every approved partner builds on the same vehicle.
Are you an OEM?
Keep your vehicles consistent across every dealer, agency and platform in your network with one verified standard. Try it free. No credit card required.
Dealer inventory standards without a rollout project.
Dealers join without switching systems, learning a new platform or running a migration. ÆTHR connects to what each dealer already runs, so participation doesn't stall on setup.
Built so dealers want to join.
Dealers keep their systems and their data. They see where their inventory breaks and fix it in one place. They get richer records and fewer vendor tickets. Taking part is their choice.
Franchised dealers already have to uphold your brand standards for the vehicles you build. The hard part is checking that across every website, marketplace and ad platform. With ÆTHR, you set your standards once. ÆTHR checks every dealer record against your build data and brand guides, and holds it to that standard across your whole network. You don't have to manage or watch each endpoint yourself.
Your new and certified pre-owned vehicles. Both fall under your brand guidelines, so ÆTHR holds them to your standard on every dealer's record. Dealers keep more flexibility on their other used vehicles and can adjust those as needed.
Every downstream system works from the same record. Dealer websites, marketplaces, agencies and technology partners all get the same standardized vehicle through one open API. When the record is right, it stays right everywhere it goes. Prism checks live dealer websites to confirm shoppers see it.
Yes. ÆTHR cross-references your incentive data and attaches incentives and rebates to each VIN. Dealer listings line up with your program requirements before they reach shoppers.
A dealer account takes minutes to set up, and dealer data starts flowing within 20 to 30 minutes. ÆTHR sits underneath the platforms dealers already use. There's no lengthy onboarding, nothing new to learn and no change management.
See what one standard could do for your brand.
See where your vehicle data drifts between systems. Start a free trial. No credit card required.