Partner story: FlexDealerOne vehicle record. Every channel.
FlexDealer runs its inventory data through ÆTHR, so every catalog, lead provider, website and SEO program it manages sees the same vehicle.
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Meet FlexDealer.
FlexDealer is a team of marketers who install and run tech-enabled marketing systems that bring dealerships better-quality leads. Its campaigns, listings, websites and SEO all depend on clean, accurate inventory records. FlexDealer uses ÆTHR to independently verify every record, standardize it for every channel, fill in missing information and stream it out, so every channel works from the same vehicle.
Visit flexdealer.comNew lead · 2025 Ford F-150 XLT
Picked up
Thu 9:12 AM
Answered on the first call
Showed up
Fri 5:40 PM
Walked in for the appointment
Test drive
Sat 10:00 AM
Booked and on the road
Bought
Sat 1:30 PM
Signed and delivered
One bad feed becomes everyone's problem.
A single dealer's inventory can feed a dozen systems. Each one gets its own export, in its own format, on its own schedule. A price changes in one place and stays old in three others.
FlexDealer needed every output to match.
How ÆTHR powers FlexDealer.
Inventory in.
Each dealer's inventory runs through ÆTHR's engine, where it's validated, standardized and enriched before FlexDealer uses it.
See the full engineOne record.
Every vehicle becomes a single, consistent record. The VIN, price, status and details match everywhere.
Out to every channel.
That record goes to advertising catalogs, third-party lead providers, website companies and FlexDealer's SEO programs. When something changes, FlexDealer syncs it once and every output stays current.
Running campaigns on inventory data?
Your campaigns can't be better than the data behind them. ÆTHR gives agencies one clean record for every vehicle, across every channel they manage.
