Partner story: HeyGThe right vehicle, in every conversation.

HeyG uses ÆTHR to onboard dealers faster and to put clean, live inventory in front of salespeople and BDC agents while the customer is still on the line.

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AT A GLANCELIVE ON ÆTHR
CompanyHeyG
What they doThe Intelligent Connection Platform for Automotive. Context, guidance and follow-through for dealership sales and service teams
Using ÆTHR forDealer onboarding with Prism, clean inventory through the ÆTHR engine and live inventory in Wingman through the API
ResultSalespeople and BDC agents get accurate vehicle details during the call, without searching or putting the customer on hold

Meet .

It pays to know people. HeyG gives sales and service teams the context, guidance and follow-through to make every conversation count. When the conversation turns to the vehicle, ÆTHR makes sure that context is accurate.

When a lead comes in, HeyG builds a shopper profile before anyone picks up the phone. LANE, HeyG's AI assistant, turns that profile into the words for the call, the text and the email. Wingman puts the next line on screen while the customer is still talking.

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HeyG shopper profile for a sample lead, showing the vehicle they want, what they drive now, their buying timeline and how they prefer to be contacted.
HeyG shopper profile

No more "let me check on that."

Most conversations with a shopper come back to the vehicle. Is it still on the lot? What's the difference between the trims? What comes in the package? If the answer isn't on screen, the rep goes looking and the customer waits on hold.

HeyG gives the rep the next line while the customer is still talking. That line only matters if the information is accurate.

When the moment calls for the vehicle, the answer is already on screen.

LIVE CALL · 01:14
SHOPPER"Is the blue EX-L still available?"
It is. The 2025 EX-L in Canyon River Blue is on the lot at $36,450. Does Saturday morning or afternoon work better to see it?FROM ÆTHR INVENTORY
SHOPPER"What's the difference between the EX-L and the Sport?"
The EX-L adds leather and a power tailgate. The Sport gets black wheels and sharper styling. Which matters more to you?FROM ÆTHR INVENTORY
SHOPPER"What's in the Sport package?"
Heated seats, a power liftgate and a 360-degree camera are included. What other features are you looking for?FROM ÆTHR INVENTORY

How ÆTHR powers .

STEP 01

Onboarding with Prism.

When a new dealer signs on, Prism captures key details about the dealership automatically. HeyG's team spends less time gathering context by hand, and the store goes live sooner.

NEW DEALER · PRISM
https://example-motors.com
DealershipWaitingExample Motors
AddressWaiting1200 Example Ave
HoursWaitingMon–Sat · 9–8
BrandsWaitingHonda · Chevrolet · Used
Inventory sourceWaitingFound
STEP 02

Clean inventory from day one.

The dealer's inventory comes in quickly and runs through ÆTHR's engine, where it is validated, standardized and enriched before HeyG uses it.

See the full engine
VEHICLE RECORD · EXMPL1HGCR000001
VALIDATE
STANDARDIZE
ENRICH
Status"AVAIL"Available
PriceMissing$36,450
Trim"EXL AWD"EX-L
Color"BLU"Canyon River Blue
EquipmentNot listed18 items
DescriptionBlankWritten for this VIN
STEP 03

Live in Wingman, HeyG's real-time call guidance.

Through the ÆTHR API, inventory streams into Wingman in real time. When a customer asks about a vehicle, HeyG’s Wingman already has the answer: what's in stock, the trim and the options.

WINGMAN · LIVE CALL
SHOPPER"Is the blue EX-L still available?"
SUGGESTED REPLYWaiting on inventory…"Yes, the blue EX-L is on the lot at $36,450. Want to come see it today?"
ÆTHR API · INVENTORY
Vehicle2025 EX-L AWD
StatusAvailable
Price$36,450
ColorCanyon River Blue
ÆTHR supplies inventory data only. Shopper data stays with HeyG.
Data quality matters tremendously when you’re building intelligence for dealership sales teams. ÆTHR gives HeyG clean, structured inventory data that we can trust, so we know what a dealer actually has available and can connect that information to the customer and the conversation happening in real time. That allows HeyG to provide more relevant context, stronger recommendations, and better support for the person talking to the customer. ÆTHR handles the inventory data foundation exceptionally well, which lets us focus on making that data actionable.
Colby JoynerCOO, HeyG

Building something like this?

ÆTHR gives technology partners clean, standardized inventory through one open API, with onboarding and live updates built in.

About HeyG
HeyG is the Intelligent Connection Platform for Automotive. It gives sales and service teams the context, guidance and follow-through to make every conversation count. It pays to know people.
heygreenlight.com