
Partner story: HeyGThe right vehicle, in every conversation.
HeyG uses ÆTHR to onboard dealers faster and to put clean, live inventory in front of salespeople and BDC agents while the customer is still on the line.
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Meet
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It pays to know people. HeyG gives sales and service teams the context, guidance and follow-through to make every conversation count. When the conversation turns to the vehicle, ÆTHR makes sure that context is accurate.
When a lead comes in, HeyG builds a shopper profile before anyone picks up the phone. LANE, HeyG's AI assistant, turns that profile into the words for the call, the text and the email. Wingman puts the next line on screen while the customer is still talking.
Visit heygreenlight.com
No more "let me check on that."
Most conversations with a shopper come back to the vehicle. Is it still on the lot? What's the difference between the trims? What comes in the package? If the answer isn't on screen, the rep goes looking and the customer waits on hold.
HeyG gives the rep the next line while the customer is still talking. That line only matters if the information is accurate.
When the moment calls for the vehicle, the answer is already on screen.
Onboarding with Prism.
When a new dealer signs on, Prism captures key details about the dealership automatically. HeyG's team spends less time gathering context by hand, and the store goes live sooner.
Clean inventory from day one.
The dealer's inventory comes in quickly and runs through ÆTHR's engine, where it is validated, standardized and enriched before HeyG uses it.
See the full engineLive in Wingman, HeyG's real-time call guidance.
Through the ÆTHR API, inventory streams into Wingman in real time. When a customer asks about a vehicle, HeyG’s Wingman already has the answer: what's in stock, the trim and the options.

Data quality matters tremendously when you’re building intelligence for dealership sales teams. ÆTHR gives HeyG clean, structured inventory data that we can trust, so we know what a dealer actually has available and can connect that information to the customer and the conversation happening in real time. That allows HeyG to provide more relevant context, stronger recommendations, and better support for the person talking to the customer. ÆTHR handles the inventory data foundation exceptionally well, which lets us focus on making that data actionable.
Building something like this?
ÆTHR gives technology partners clean, standardized inventory through one open API, with onboarding and live updates built in.
